BookingWhizz Ltd.
Sutheash Balasubramaniam
Managing Director – Sri Lanka
About Me
I help leaders step into new roles with clarity and confidence. Over three decades, I’ve led organizations across Sri Lanka and represented them globally building strategies in boardrooms, steering transformations, and driving growth in complex environments.
I have held senior leadership roles across diverse sectors including conglomerates, plantations, professional bodies, national tourism, international development, and sustainability networks. Over the past three decades, I have worked with boards, CEOs, and institutions to strengthen performance, rebuild trust, and deliver sustainable impact.
I have held senior leadership roles across diverse sectors including conglomerates, plantations, professional bodies, national tourism, international development, and sustainability networks. Over the past three decades, I have worked with boards, CEOs, and institutions to strengthen performance, rebuild trust, and deliver sustainable impact.
Key Leadership Successes
- Guided the Chairman/CEO of Hayleys Group with performance insights that enabled early strategies for recovery.
- Positioned Hayleys Group as an INSEAD case study on sustainable growth and international collaboration.
- Drove the acquisition and global branding of Ceylon Tea in international markets.
- Rebuilt the reputation of CIMA Sri Lanka as its Governance Board Chairman; awarded the CIMA Global Silver Medal for contribution.
- Introduced influencer-driven destination marketing at Sri Lanka Tourism—an approach still adopted today—which contributed to Sri Lanka being ranked the world’s #1 destination by Lonely Planet.
- Secured adoption of UN Global Compact principles by the Colombo Stock Exchange and the national professional accounting body.
- Served as Technical Chair of Sri Lanka’s Human Capital Summits with the World Bank, ADB, ILO, and EFC—helping to shape future-ready workforce strategies for the country’s key sectors.
- Today, as an Executive Transition Coach, I draw on these experiences to help leaders adapt faster, align with organizational strategy, and deliver lasting success. My work focuses on ensuring leadership transitions are not left to chance but become opportunities to strengthen both the individual and the organization.
Company Profile
BookingWhizz offers a comprehensive suite of hotel technology solutions designed to work seamlessly together or as standalone products. Our modular approach allows you to select the solutions that best fit your hotel’s specific needs.
We’re revolutionizing hotel technology with AI-powered solutions that deliver measurable results. Discover why leading hotels worldwide trust BookingWhizz to drive direct bookings and enhance guest experiences.
Services
1. Upselling Revenue Engine:
Boost your hotel's revenue and enhance guest experiences with personalized upselling and room upgrades delivered at the perfect moment.
Boost your hotel's revenue and enhance guest experiences with personalized upselling and room upgrades delivered at the perfect moment.
2. CRM & Guest Journey:
Our CRM & Guest Engagement solution with WhatsApp integration captures every guest interaction and preference, creating rich profiles that power personalized experiences throughout the complete guest journey.
Our CRM & Guest Engagement solution with WhatsApp integration captures every guest interaction and preference, creating rich profiles that power personalized experiences throughout the complete guest journey.
3. Loyalty Program:
Create a branded, flexible loyalty program that keeps guests coming back with tiered rewards, gamification elements, and seamless integration with your existing systems.
Create a branded, flexible loyalty program that keeps guests coming back with tiered rewards, gamification elements, and seamless integration with your existing systems.
4. Booking Booster:
Boost direct bookings with personalized offers, real-time notifications, and behavior-based insights that convert more visitors into guests.
Boost direct bookings with personalized offers, real-time notifications, and behavior-based insights that convert more visitors into guests.
5. AI Website Builder:
Our AI-powered website builder creates stunning, conversion-optimized hotel websites in minutes. No coding required, with built-in booking engine integration.
Our AI-powered website builder creates stunning, conversion-optimized hotel websites in minutes. No coding required, with built-in booking engine integration.
6. Multi Hotel CMS:
Centralized content management for multi-property hotel chains. Maintain brand consistency while empowering individual properties.
Centralized content management for multi-property hotel chains. Maintain brand consistency while empowering individual properties.
7. Meta Distributions:
Increase direct bookings with Google Hotel Ads and Rate Match Technology. Pay only 12% commission on completed bookings.
Increase direct bookings with Google Hotel Ads and Rate Match Technology. Pay only 12% commission on completed bookings.
8. Rate Match:
Automatically monitor, match, and beat OTA prices to maximize direct bookings and revenue. Real-time rate intelligence with zero technical complexity.
Automatically monitor, match, and beat OTA prices to maximize direct bookings and revenue. Real-time rate intelligence with zero technical complexity.
Gallery
Rating
Rated 5 out of 5